InsideSales.com recent data from the “State of Sales Development” study shows that video is one of the technologies that will have the most growth in 2019, compared to 2018 (alongside lead/account scoring and sales cadence)

“Video engages our minds, it touches our hearts. You need to be personal, you need to be authentic when you’re sending out video. It shouldn’t be another marketing pre-canned message. It makes the interaction more personal. It’s now a person reaching out to you, explaining a solution to your problem, which makes it so much more engaging.”

DAN WARDLE | Head of Emerging Business, VIDYARD

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